What is Brand Embodiment? There are principles to the art of Brand Embodiment, a process of honing style and frequency of your individual outward expression. I’ll review those principles below. First you need to know what your “brand” is in this context.
Note, Brand Embodiment combines the Pearl Sequence of Richard Rudd’s Gene Keys with Astrological insight in the context of business, mission, karma, and brand. I do my best to cite his work here. Please keep in mind that there is no replacement for working directly with Richard Rudd’s Gene Keys. What you’ll learn here is a summary of his work expanded into the context of brand clarity for your business.
Brand in the context of Brand Embodiment is really your truth. Astrologically, it is your Sun Sign. It is the “specific symbol for catching the attention of others and is an outer representation in life that has a particular cultural resonance. Your Brand points to how to express yourself and your higher purpose with clarity, simplicity, and fluidity.” (Rudd)
A Brand Embodiment process is an inner transformation through expanding self-awareness that results in the solar consciousness of your being to shine more brightly. In effect, your radiance and inner luminosity is able to burst forth and magnetize your soulmate clients and tribe. The truth and authenticity that can be “wielded” in your life through your Brand is possible through taking courageous initiative to answer to your inner-calling and attract your clients/tribe (soul family) and audience.
As you “simplify your business by following your heart and true nature into executive magic (material success)”, according to Richard Rudd, author of the Gene Keys, you release the transmission of the resonance you hold, which is your greatest trust builder, credibility, and marketing magnetism.
Developing a deeper embodiment of your spiritual fire can help support you to package up the most important thing you are selling: YOU. How do you do this? Before I get to that, let’s talk about why people buy anything.
Your brand and messaging matter in your business. What kind of emotional connection are you establishing with your audience? Do you have enough of an understanding of your clientele and market to know to how to speak to their pain points and provide a solution to their problems?
At the same time that people buy your products or services through en emotional connection and your messaging, they also buy your consciousness. The more you follow your excitement and inspiration and the more you are lit up with your inspired genius and ability to offer your divine gifts aligned with your soul mission, you magnetize your soulmate client with ease and synchronicity.
Let’s get back to the principles of Brand Embodiment and how you can package your gifts up so that people can see their value.
Brand Embodiment is a concept with its roots in Richard Rudd’s Gene Keys, particularly his Prosperity Sequence, and is extended into a framework of working with this process through the view of planetary aspects in your Astrological Natal Chart.
Richard Rudd mentions 4 essential principles of mastery and embodiment or 4 principles of your pearl, which is the synthesis of your picture of prosperity: Strength, Sensitivity, Style, & Simplicity. These principles are connected to 4 Gene Keys in the Pearl Sequence of your Hologenetic Profile. As you read these, keep in mind that to utilize these principles, you must apply them to the Gene Keys in your Hologenetic Profile.
1. Your Vocation
This is how you learn to embody your inner-strength (through self-esteem, valor, vulnerability). Somatically, this correlates with the tensegrity of the spine, which holds the tension that keeps you from opening your heart. You can learn to release this tension through self-acceptance (Genius Sequence)–allowing, accepting, and embracing your primary Shadows.
2. Your Culture
This is how you learn to embody your sensitivity (through receptivity, empathy, and power) Somatically, this correlates with the belly/solar plexus, which is where we unite our consciousness with the environment. Your belly is the most powerful junction box where all the body’s major systems can be accessed.
3. Your Brand
This is how you learn to embody your style/delivery (through clarity, kindness, refinement). Somatically, this correlates with the voice, which allows for the expression of your heart through tone and frequency without fear or compromise). This is how you reach others through your gifts and genius.
4. Your Pearl
This is how you learn to embody your simplicity (through the breath). Somatically, this correlates with the breath, which is the principle that brings us into the pause of life between each in-breath and out-breath, supporting us to crystallize our essence.
Learn more about the Hologenetic Profile at the end of this article.
In summary Brand Embodiment is a process in which your heart opens with greater inner clarity and attunement to your essence. The 4 principles of mastery and embodiment (strength, sensitivity, style, and simplicity) all play a role in your alignment and ability to live at your zenith and to ignite the radiance of your inner sun or solar consciousness.
Are you transmitting a frequency that feels aligned with your true self? Are you aligned with your differentiated genius/vocation (nature), magnetic power for community/market/culture (nurture), and your stylistic expression with your life’s work/brand (spirit)?
Join me for a 2-hour Brand Embodiment workshop in which we accelerate the activation of your Prosperity Sequence in your Gene Keys profile while exploring the natal placements of your Sun (Brand), Mars (Vocation), and Jupiter (Culture & Pearl). You will clarify your brand essence and keys to business prosperity (with your Hologenetic Profile & Astrological Natal Map).
Additionally, you will be facilitated to align deeply with your soul essence through the physical body. We’ll also explore your Lunar Nodal axis, which reveals the archetypal magnetism of your attraction field to your clients in your business. You’ll receive clarity of your clients’ peak experience & target audience’s psychographic and archetypal profile. We’ll also view your 10th house from a business and brand lens, clarifying the evolutionary path to anchoring in your authority and public persona.
Walk away with tools to support you sculpting a more refined brand promise that clearly communicates your essential message, effectively captures the attention of your audience, and coherently unifies your business and marketing strategies. You’ll receive a Brand Embodiment guide to support your brand and business.
- clarify your message through your audience/clients’ peak experience and archetypal/psychographic profile (w/ your Astrological Natal Map)
- unveil the archetypal interplay of your soul’s karmic destiny and evolutionary context that informs your clients’ struggles, pain points, and breakthroughs
- explore the brand archetype(s) that will help guide your messaging, content creation and marketing efforts
- bring awareness to key areas of soul integration that reduce unconscious limiting programs and behavior that can block your radiance
- cultivate an embodiment of your rooted magnetic power for drawing in clients through authentic alignment to your true nature
- catalyze higher frequencies of your career, mission, authority, and style of communication
- align with higher frequencies of your sacred design that inspire your branding process
Remember, prosperity manifests as a result of your open heart (a timeless dimension). Living at your zenith is when your inner sun brands your name into the lives of those you come across. Your brand is your language–where you create a vision for your life at its highest: in your ludicidity from your alignment, initiative, courage, commitment, growth, integrity, and service. Embodying your brand is embodying your solar energy (radiance) of unconditional giving through your voice and expression of your heart.
As you “speak the words that come from your heart without fear or compromise, fine-tuned to the perfect pitch, your inner life becomes manifest in your outer life.”(Rudd)
View my services page to sign up for this workshop.
About your Hologenetic Profile:
Your Hologenetic Profile is a mirror for your inner world in the process of individuation. The keys to your prosperity lie in catalyzing synchronicity in your life through answering the call to an aligned vocation (the inner-calling of your heart). Saying an open-hearted fuck yes to your inner-calling means committing to doing what you love most, which is the same as what you are designed for. The result is effortless and harmony in your life as you emit a higher energetic frequency that places you into a universally intelligent context.
At the highest frequency, the one and only “product” is truth. The Pearl Sequence in your Hologenetic Profile points to the real product you are selling: YOU. Your Brand is a trick to allow others to feel safe about who you are and what you are doing. Your Brand becomes powerful when you realize that you are selling truth. By selling the truth of who you, you communicate a frequency to your soul tribe, and allow your product to market itself through your commitment to your role within the theater of your working life. By selling truth, you are selling love and co-creating with universal intelligence. By truly aligning your authentic inner direction and trusting it, you can allow nature to do the rest.
In our business, all we are doing is selling our version of truth–how you are seen and received by the world at large. Because people sense honesty at an intuitive level, when your style of branding matches your inner truth, you come across as authentic and therefore trustworthy. With this Brand Embodiment process, business becomes more exciting, fun, and less stressful because it is simplified. Keep things simple, forget pretending to be something you are not, balance initiative with patience, and watch good fortune find you.